Organizational transformation / Digital Brandria
Transforming the company doing the transforming
Organizational transformation and capability building at Digital Brandria.
- Role
- Managing Director
- Timeframe
- Dates not publicly available
- Services
- Digital transformation · Organizational change · Agency leadership
The outcome
A broader operating model with expanded digital capabilities, multidisciplinary work and a closer relationship between strategy and delivery.
The situation
Brandria began as a production boutique. The work around it was changing: organizations needed digital strategy, content, search, technology and teams that could work across disciplines rather than a single production output.
The transformation question was therefore larger than a new service list. It was how the company itself should work next.
The work
As Managing Director, Eslam led Brandria’s evolution into a broader digital agency. The work included expanding capabilities, integrating SEO and content into the offer, building multidisciplinary teams and launching product initiatives.
That required connecting the way the agency positioned itself with the way people worked inside it and the kind of problems it could take responsibility for.
What the record shows
Eslam’s documented career history establishes his leadership of this transformation. The public account focuses on the operating change because detailed timelines, team data and commercial figures remain confidential.
The lesson is simple: transformation includes capabilities, ownership and ways of working. A company cannot help other organizations change if its own model stays fixed.