02 / Product strategy
Product strategy
Value proposition, audience, experience principles, feature priorities, user journeys, business model, measurement and the relationship between product and go-to-market.
Product strategy / Egypt · MENA
A collection becomes a product when it helps someone do something.
The goal is not to wrap content in an interface. It is to understand who needs the material, what they are trying to achieve and which experience makes the value usable.
Start a conversation about your product ↗01 / Product discovery
Product discovery
What problem are we actually solving? For whom? What do they do today? Why would they change? What makes the proposition different enough?
03 / When AI enters the product
When AI enters the product
The interface can become generative, adaptive and increasingly agentic. We ask: what should the system infer? What should it ask? What does the user control? How should uncertainty be shown? When must a human intervene?
04 / Prototype before certainty
Not every question should be solved in a document. Sometimes we learn faster by making a small prototype and putting the idea in front of reality.
Explore digital strategy and transformation →05 / Experience behind the practice
I worked on Bey2ollak growth as it moved from roughly 700,000 to more than 1.3 million users, co-founded Bteekh and led product work around a MENA user-generated-content platform, worked on international growth for Atlassian products at Infosysta through content and SEO, and took on marketing and product-development responsibilities around App4Legal. Different products, same discipline: understand the behavior, sharpen the value, build, learn.
06 / What we can leave with
What we can leave with
- Opportunity and audience definition
- Proposition and product principles
- Discovery, search and navigation journeys
- Content behavior and feature priorities
- AI-enabled interaction concepts
- Prototype and responsible pilot
- Delivery brief and learning plan
07 / Questions before we start
Questions before we start
When does product strategy begin?
Before development: with the problem, user, current behavior and value worth changing behavior for.
Do you work on AI products?
Yes. The work asks what the system should infer, what users control, how uncertainty is shown, where sources matter and when a person must intervene.
Do you make prototypes?
I shape prototypes and test scopes when useful. Delivery can happen with your team or an appropriate technical partner.
What product experience informs the work?
I worked on Bey2ollak growth as it moved from roughly 700,000 to more than 1.3 million users, co-founded Bteekh, worked on international growth for Atlassian products at Infosysta through content and SEO, and took on marketing and product-development responsibilities around App4Legal.
Is this only for startups?
No. It helps founders, existing teams and organizations reconsider a digital proposition or develop a new product.
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